We aim to be the go-to destination for entertainment.” We will collaborate with the best in the industry by focusing on telling stories that are entertaining, engaging and relevant in today’s times. Preeti Kedia, AVP – Content & Strategy, Nazara added, “Our latest offering, Nazara, will bolster our hold in the Hindi-speaking markets. The channel aims to capture the audience’s interest with shows from varied genres like drama, crime, comedy, mythology, and many more. We are confident it will be a successful addition to our varied bouquet of channels and look forward to providing more content options to the GEC viewers.” IN10 Media Network to expand its market share in the Hindi entertainment space with the launch of its second general entertainment channel – Nazara.Īditya Pittie, Managing Director of IN10 Media Network said, “Keeping in line with our vision to scale our broadcast business, we are pleased to announce the launch of our new GEC channel – Nazara. Read more news about ( internet advertising India, internet advertising,Īdvertising India, digital advertising India, media advertising India)įor more updates, be socially connected with us on Instagram, The channels include Discovery, Animal Planet, Sony, SET Max, AXN and CNBC India.
Recently, Sony and Discovery Networks International announced a joint venture under which Discovery and Sony channels will be distributed together in the initial stage. While four minutes is hawked by CNBC Asia outside India, the rest is tied up within India by TV-18, which, in turn, had struck an alliance with Sony for the purpose.ĭespite CNBC and Sony attempting to hammer out a new deal that envisages TV-18 not diluting its stake even while giving a commitment to keep the channel within the Sony bouquet for up to seven years, the fate of the CNBC-Sony distribution deal was uncertain beyond March 2003.Īccording to industry sources, keeping CNBC within its stable is important for Sony, which has plans to cobble together a bouquet of satellite channels to rival that of Star Network and Zee Turner. Sony distributed and sold ad space on CNBC as a package with other Sony channels.Īny one hour’s programming on CNBC offers about eight minutes of commercial time. In India, Sony had been contracted two years ago to look after the ad sales and distribution of the business channel under a complex revenue sharing agreement, including a monthly minimum guarantee amount. Once the break up is formalised over the next few days, Ad sales of CNBC, will be looked after by the Delhi-based Television Eighteen, a shareholder in CNBC India. Though a distribution deal with Sony is likely to run through till March 2003, Zee Turner is wooing CNBC to join its bouquet. CNBC has decided to terminate the agreement with Sony for ad sales ahead of the expiry of a three-year deal.
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